Settings -> Stores
A store is a virtual entity used in WMS to separate different types of goods. For example, if you (or your client) sells toys and clothes, it makes sense to create 2 different stores to make it easier to work with the goods, although no one will stop you or your clients from placing all the goods in one store.
In any case, at least one store should be created on each account.
The functionality is completely standard (create, edit). The only thing worth considering is the “Sticker” tab.
Here you can set your own label for the products of this store, if you are not satisfied with the standard label generated by WMS.
For this, regular HTML is used using the tags provided under the input field.